It’s All in the Follow Up
Like many small businesses that have survived the economic crisis of the last 2 years, we’re concentrating heavily on sales in the beginning part of 2010, particularly in my staffing firm, Macula Group.
There are plenty of books, blogs, and experts out there giving advice on selling so I’ll let you decide what works for you. My attitude is to just do it.
There’s no magic. There’s no method. Pick up the phone and make a call. Go out and meet someone. Just do it.
And follow up. If there is any magic in selling, it’s all in the follow up. Being persistent. The best salesperson is not a smooth-talking schmoozer – it’s the person who doesn’t give up. The person who knocks on the next door even though the last one got slammed on his face.
You don’t need to get a win every time. You just need to keep running until you do.
